Series III — LLC · Empire Sports Group
Brand building, administrative coordination, NIL education, compliance tracking, and athlete advisory — operational now in eligible states. No financial advice. No legal counsel. No negotiation. Just the management infrastructure athletes need.
About This Series
Empire's Athlete Management Series is a legally independent athlete management operation — structured as its own series LLC under Empire Sports Group. We provide non-agent management services: brand operations, administrative support, NIL education, compliance tracking, and introductions that stop short of negotiating.
We do not provide financial advice, legal counsel, investment guidance, or contract negotiation. Those services belong to licensed professionals — attorneys, CPAs, and certified sports agents. We connect athletes to those professionals when needed.
“Athletes deserve management that knows what it is — and what it isn't. We are not agents. We are not attorneys. We are not financial advisors. We are the operational infrastructure that makes everything else work.”
What We Offer
All services below are delivered within the legal scope of athlete management — no negotiation, no contract advocacy. In states that don't require agent/NIL-representative registration for this kind of service, no sports agent license is needed; see our state-by-state operating scope for where we currently do and don't operate. We do not provide financial advice, legal counsel, investment guidance, or contract negotiation of any kind.
Personal brand strategy, content calendar development, social media coordination, PR planning, and media training.
Scheduling, travel coordination, appearance coordination, and shoot logistics. We organize — the athlete acts. No outbound communications sent on the athlete's behalf.
Educating athletes and families on NIL rules and tracking disclosure deadlines. Project management support — not legal advice.
At the athlete's direction, we share athlete-provided materials with brands or institutions for informational purposes only. We make introductions and step back.
Identifying and preparing for pathways in media, coaching, broadcasting, community leadership, and entrepreneurship. No financial planning.
Proactive public narrative management and media strategy during high-visibility situations. Communications and PR strategy — not legal counsel.
Managing relationships with photographers, videographers, publicists, and stylists — coordinating deliverables and timelines.
Connecting athletes with vetted, licensed professionals — sports attorneys, certified agents, CPAs, financial advisors, and performance or leadership coaches.
How We Work
Submit an inquiry and we'll schedule a consultation to learn about your situation, goals, and what kind of management support would be most useful.
We define exactly what we'll do, what we won't do, and how we'll work together — agreed in writing before any work begins.
We execute on the agreed scope — brand operations, scheduling, NIL tracking, and coordination — with full accountability.
As careers evolve, so does our support — always within our defined management scope.
Areas of Expertise
Our athlete management services are most powerful when engaged early — before the brand is built haphazardly or the NIL opportunities come in without a process.
Brand management, scheduling and administrative coordination, media training, NIL compliance tracking, and professional referrals.
NIL education, disclosure deadline tracking, brand building, and introductions to brands — within the clear limits of what we can do without agent licensing.
Post-career pathway planning, brand continuity through the transition, and connections to licensed professionals.
Empire Athlete Management Series does not work with youth or high school athletes. Our services are limited to college athletes and professional athletes only. This boundary exists to protect athlete eligibility, avoid legal ambiguity under state athlete agent laws, and ensure every engagement we take on is one we can stand behind completely.
Compliance
Most states have adopted some version of the Uniform Athlete Agents Act (UAAA), and some states also have separate NIL-representative registration requirements. Empire Sports Group is not yet licensed as an athlete agent in all 50 states.
Until full licensure is complete, Empire Athlete Management Series can only take on athletes in states that either (1) don't require agent or NIL-representative registration for non-negotiating management services like ours, or (2) where the athlete's school's own NIL/compliance rules permit working with a service provider who isn't separately registered. We confirm this on a state-by-state, school-by-school basis before any engagement begins — not every inquiry can be accepted yet.
Currently in progress: Empire is applying for athlete agent registration in Indiana. Once approved, many states' UAAA reciprocity provisions allow a valid registration from one state to be honored in others that have adopted the Act — which Empire intends to use to expand its operating footprint as registrations are approved, rather than filing separately in all 50 states at once.
This is a general compliance summary, not legal advice, and requirements change frequently. If you're unsure whether Empire can currently operate in your state or under your school's rules, ask us before applying — we'll tell you plainly.
Get Started
Reach out and we'll schedule a consultation to learn about your situation and discuss what management support makes sense. We'll be upfront about what we can do — and where we'll need to refer you out.
